Canny Media – now that’s a reet great name for a business

Occasionally you come across a cracker of a name for a business and at Seller Dynamics we’ve found one! Latest clients Canny Media!

Now at first the name only appealed to our Geordie Account manager (H’way the Lads)- in fact we deliberately tricked him into saying Canny Media at the Monday Sales Meetings without him noticing that we were playing Canny Media bingo. The record was 21 mentions in 75 minutes. I’m sure Paul must have wondered why we started to snigger at 10. Richard won the fiver prize for getting the closest guess with 23.

But as the team got to know the business the name became much more that just a reet good laugh.

Canny Media are a media on demand business. They do magic when you order stuff from them (and now because of the magic that Seller Dynamics does they do it on Play.com as well).

Heres what their web site says…

“Content is digitised and stored on company servers. No physical Inventory is held.
Customer orders are received via a large number of internet retailers including Canny Store, Amazon.co.uk, all Amazon Market Place sites and many others (now inc Play.com Ed….). So distribution channels are wide open and sales maximised.

Upon receipt of order, Canny systems automatically manufacture the disc, print the sleeve / jacket, and generates a dispatch note. This happens completely automatically 24/7/365.”

Now if that isn’t a canny thing to do then I’ll go to the foot of our stairs (and other up north sayings).

ps in researching this in depth blog post we’d like to thank http://www.geordie.org.uk for the English to Geordie translator. I’m sure we’ll be able to use it a lot more when we can’t understand Paul. 🙂

Our full article on Canny Media joining Play.com with Seller Dynamics.

Sunny Days & Murraymania

While the country prepares to bask in a wave of glorious sunshine this coming week, the great weather might not be as exciting for online business owners who may be fearful that sales may fall victim to the glorious weather. This weekend especially would have seen less people surfing the web for deals with temperatures soaring to nearly 30 degrees and Murraymania gripping the nation. The nation may have been glued to TV screens in order to witness Andy Murray becoming the first Brit to win a Wimbeldon title after 77 barren years, but it’s not all doom and gloom for online businesses.

Image

A champion in every sense of the word

Our main recommendation would be is to remind your audience that they have a smartphone. Whether this be through your website, company app, or Facebook page, a small notification to remind customers that they can make quick purchases over their phone might counter the problems which may arise should nobody be indoors on their laptop. Amazon and eBay offer an app available to all smartphone systems where goods can be purchased easily and paid for without hassle. In situations where a customer is searching for an item over their mobile app, we can help you place your listing at the top of the ranking through use of our dynamic pricing feature.

Our final piece of advice would be to target customers at later hours in the day once the sun is down. Why share a Facebook post or run an online advertisement during the brightest hours of the day when the likelihood is that most of your customers won’t be online until they’ve finished their barbecue or sunbathing? At the end of the day, you can always rely on the British weather to take a turn for the worst in no time at all, so on that note I hope you all make the most of the weather and enjoy basking in the glory of Andy Murray’s victory!

London Calling – Seller Dynamics prepare to head south for the Tamebay E-commerce Football Tournament

While the 25th of May sees the Champions League Final coming to Wembley, the real match of the day will take place three days later on the 28th when Seller Dynamics head to London to participate in the Tamebay E-commerce Cup 5-a-side football tournament. As London prepares to welcome stars such as Lewandowski, Schweinsteiger, and Gotze for UEFA’s showpiece event, up in Stirling we believe this event to simply be a warm up for the football event that REALLY matters.

Another Scottish invasion of Wembley

Another Scottish invasion of Wembley

A selection of our office’s finest “athletes” will head south to a venue in the shadowed by Wembley Stadium and do battle with five opponents in Group D with the aim of securing a top two position to qualify for the knockout rounds. As Scotland’s only representative we can only hope to have the same success as the last Scottish team to play at Wembley back in 1999, although we promise not to break the crossbar like our compatriots of yesteryear!

Each group game will just last five minutes so the guys will have to be quick out the blocks if there’s any chance of us coming home with the trophy. Our Monday night football sessions will hopefully get us into some sort of shape and in no time at all it will be match day. Despite all the fighting talk and Fergie-style “mind games”, we’ll be going down to have a good time and to enjoy meeting other people working in e-commerce. You can follow the tournament build up and post-match analysis on our Facebook and Twitter pages, so get supporting our marketplace management experts turned football stars.

Group D 

Inspired by West Germany of 1990 or Derby County?

Our kit. Inspired by West Germany of 1990 or Derby County?

Metapack
Brightpearl
RAZsor
SELLER DYNAMICS
Just Giving
Ford

 

Seller Dynamics launches its own YouTube Channel

Seller Dynamics this week has launched its own YouTube channel in a bid to further embrace the world of new media. As an e-commerce company, we frequently use our  blog to touch upon the subject of modern day business practices, and with that in mind, it is only right that we practice what we preach and use social media for our own purposes.

After creating Facebook, Twitter and LinkedIn accounts- yes, this is an invitation to find us and follow us on these networks- we decided to explore the world of YouTube and see what uses we could make of the internet’s largest video library.

Everyone at Seller Dynamics is extremely proud of our software. It’s true. We love talking about its time saving solutions, automated services and general awesomeness. However, simply explaining how something works isn’t always the easiest way of communicating a message – especially if you’re talking about software! Not everyone is familiar with how this type of technology works, therefore through YouTube we can provide both a visual and audio description of what our software can do.

Currently there are six “How To” videos on our YouTube channel. Each provides a step-by-step guide documenting a specific feature of Seller Dynamics and how that feature can be used to optimise a client’s e-commerce operation.  The following “How To” videos can now be seen on our YouTube channel:

Our videos are loosely based on demos we offer to any interested party. This is when our very own A-Team (A for Account) arrange a webinar meeting and gives potential clients a one-on-one overview of Seller Dynamics, enabling them to ask questions and discuss how Seller Dynamics could be used to fit their specific needs.

Seller Dynamics videos are all we watch in our van

Seller Dynamics videos are all we watch in our van

While new or potential users of Seller Dynamics can benefit greatly from our YouTube channel, we also recommend that our current clients add us to their YouTube favourites so they can refer to a video whenever they need a quick reminder of how things work. We hope to add new videos to our channel in the near future so any comments and suggestions of what to add and improve will be most welcome.

Online Retailers? If you can’t beat ‘em, join ‘em

After Tuesday’s blog about the collapse of HMV and the impact that internet retailers had on the high-street, yesterday saw the news of Blockbuster entering into administration. Times are tough for brick and mortar retailers and while many try and fail to build a strong e-commerce platform, even now there are some large organisations that are yet to create a presence on the internet. Seller Dynamics therefore asks if you can’t beat the internet traders, why not join them?

Christmas 2012 transpired to be anything but the season of joy for Morrisons as the supermarket started January with the announcement of a 2.5% decline in sales over the six week Christmas period in comparison to the previous year. Since this announcement, questions have been asked about Morrisons’ reluctance to engage in e-commerce considering that they are the UK’s fourth largest grocery retailer yet do have an online store unlike their main competitors – Tesco, Asda and Sainsburys.

While the world sat up and took notice of the huge impact that B2C e-commerce had on the retail industry over the Christmas season, it was somewhat surprising to hear that Morrisons was not one of the many companies who profited from selling via an online store. Although CEO Dalton Philips has stated that the majority of Morrisons customers are not interested in shopping online, having a minority who do spend online is better than more and more customers being lost to competitors that offer an entirely different shopping experience to that of Morrisons. Philips however has since hinted that the company may look towards developing the e-commerce side of their business as a result of the Christmas decline and the ever increasing numbers of UK consumers looking to the internet to make purchases.

The power brokers at Morrisons only need to look at last year to see why e-commerce is such an important area of retail. Online sales in the UK grew at a rate of 17.8% in 2012, the fastest e-commerce growth rate ever recorded. While Morrisons may be seen as late bloomers in comparison to Tesco who have operated an online store since 2000, Philips must move his company into this market before taking any more financial hits. While only approximately 5% of all grocery sales are made online, this still presents an opportunity for Morrisons and it is more likely than not that this figure will only increase in the coming years.

Whether or not Morrisons will definitely launch an online store is still undecided but from our perspective as an e-commerce specialist, we believe that the company most definitely has to move into e-commerce in order not to be swept behind by the ever growing tide they seem to be fighting against.

HMV – The day the music died

Music and entertainment retailer HMV has been plunged into administration after racking up debts of £176.1 million, making it yet another high street casualty to yield to the current economic climate. The grim news will have a profound impact on the 4,350 individuals employed by the company and for music fans around the UK who are bracing themselves for the loss of yet another iconic music outlet.

As Deloitte prepare to conduct the administration process, analysts are already questioning the impact that e-commerce has had on this high-street giant and how the change in the consumption of music has affected not only HMV but all retailers in this particular sector. Despite having an online store in addition to the 239 stores that HMV operate in the UK, the surge in digital music and video content sold mainly through Apple iTunes has been cited as the main reason for HMV’s gradual decline over the years. The company have already been downsizing for some time after selling its live entertainment arm and Waterstones book store. However, competing with digital downloads, online marketplaces and supermarkets selling the same goods at loss leader prices has proved to be too much with consumers now offered cheaper and easier ways of shopping for entertainment. No longer accepting gift vouchers from customers, (buyers can claim the money back from debit/credit card issuer using chargeback) Deloitte have stated their intention to keep all the HMV outlets open while seeking potential buyers

Famed for its association with the music industry, HMV is also renowned for being a DVD retailer although this area of the business has also come under threat from these same competitors not to mention the emergence of on demand broadcasting services. Lovefilm, Netflix, and Sky On Demand again offer consumers an instant product at a cheaper price than a hard copy, and once more undercuts HMV’s business model by giving consumers instant purchases at lower rates.

The face of entertainment consumption has changed and while this may be for the better in terms of technology, price and instant availability of music and films, it has come at a cost in terms of jobs and the layout of high streets and shopping centres. Whether this is the beginning of the end for large entertainment stores is yet to be seen although it is yet another indication of the importance of incorporating digital and e-commerce in a modern retail business plan.

E-commerce in 2013 – Seller Dynamics looks to the year ahead

After the fun and festivities of the Christmas season, 2013 is well underway and it’s back business as usual. Where UK high street retailers struggled in 2012 as a result of the tough economic climate, the UK e-commerce market continued to grow steadily. By the year’s end the UK e-commerce market was valued at £77 billion and forecasters predicted this to increase again in 2013. Seller Dynamics is hoping to play a role in the continued rise of e-commerce over the next 12 months by increasing client numbers and creating more listings on our supported marketplaces. Looking at the year ahead we have compiled a list of trends that we might expect to see and explain how these are going to make an impact on the face of e-commerce.

Mobile e-commerce

One of the most significant developments of the global e-commerce landscape in 2012 was the impact that mobile technology had regarding online transactions. In the US e-commerce market $25 billion worth of transactions were made on a mobile or tablet device. This accounted for 11% of all e-commerce sales and was an 81% increase on the corresponding figure in 2011. Figures show that mobile e-commerce in the UK was more popular than in any other nation with 16% of sales coming from purchases made on a mobile or tablet. The availability and popularity of smart devices looks set to make its mark on the way the e-commerce market will develop in 2013. Many retailers are also taking this into consideration by setting aside areas of their development budget in order to create a mobile-compatible website. Mobile apps will most likely play a major role in 2013, with e-retailers eager to provide customers with a fast and easy way to make purchases on their phone.

Increase in site traffic

The increase in smart phone and tablet numbers can also be linked to the increase in overall web traffic. Based on the growth rate of previous years, it is likely that web traffic to online retailers will continue to grow at a steady rate in 2013. Assuming that conversion rates will remain similar or will even increase, this should bode well for e-retailers and suggests that the value of the e-commerce industry will again increase.

Greater numbers of online retailers

With e-commerce now viewed as a cultural norm, many new companies look to establish an online store instantly in order to reach such a vast market full of high potential. It has become increasingly easier for companies to sell online, mainly due to cheaper, more accessible, and faster internet. With barriers of entry significantly lowered coupled with a greater public trust in e-commerce, what was once seen as a technical niche is swiftly becoming normal protocol for many retailers both new and old. Selling through large online marketplaces such as Amazon and eBay gives even the smallest companies a great opportunity to reach an audience that would not be accessible otherwise.

Social Media playing a greater role in e-commerce

An increasing amount of brands are using social media to engage and interact with their consumer base. In doing so they can add a more personal touch to a customer’s shopping experience. As well as now being able to carry out transaction through a company’s social network (Facebook shopping), retailers can now reach users on an informal platform developed to allow people to connect and share with others. Rewarding loyalty through promotions, vouchers, and competitions are fast becoming popular ways for retailers to interact with their client base. Friends of those Facebook/Twitter/LinkedIn users who have liked or followed a brand can also be targeted through viral content created to be shared, thus providing retailers the opportunity to target new customers through social networks.