Rakuten’s Play is unusual in the world of marketplaces as it doesn’t compete with the retailers that use it. That’s different from Amazon, for example, who are also a catalogue based marketplace, but unlike Play, Amazon do compete with their third party sellers (it’s a dog eat dog world I suppose).
As with Amazon though you’ll need a specific repricer to make sure you are optimising your sales. The Play Repricer from Seller Dynamics does everything you would expect it to and more. Enter your anchor price and then pop in min and max margins to let Seller Dynamics keep you positioned to win the best sales at the best price.
But we also go further with our Play repricer. On Play there are two markets – one priced in the Great British Pound and the other in the Euro. So the Seller Dynamics Play repricer allows you to have two different prices for each item you are selling. Two Play repricers for the price of one.
Two Play repricers for the price of one
Whether you’re selling hundreds, or hundreds of thousands, of SKUs on Play you’ll need the to be sure your prices are always optimised to ensure your sales and your margins are maximised. That’s why the Play Repricer from Seller Dynamics is such a benefit to the online retailer.