Anything sells on ebay, well almost anything, they don’t allow alcohol to be sold for some reason – can’t think why really, but it’s their football so fair enough.

The ebay search algorithm works predominantly by looking at the title description
Because the ebay search algorithm works predominantly by looking at the title description it’s worth thinking through the type of searches that people are likely to make. For many folks they’ll be looking for something that they have no knowledge about and that means it won’t have a recognised brand. For instance “leather patches” – there is no household brand associated with a bit of leather to patch an academics tweed jacket. But for a lot of people they will be looking for a particular brand – BOSS, Gant, Speedo.

There is no brand for a bit of leather to patch an academics tweed jacket
So if you are looking for ideas on what to sell online think about branded items. A brand is an immediate confirmation to the customer that the quality they are looking for is in the product. Clothing, housewares, car parts – we all like to know what we are getting before it turns up on the doorstep, and a brand helps us make the buying decision.

So when you’re listing on ebay and are listing branded goods make sure that the title of the item includes the brand – ebay uses the title for searches so don’t accidently leave out the brand.

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