Shopping online for toys is a revelation – if you’re looking for a present for the kids or for a niece or nephew it makes the whole thing so much more relaxing. One of the problems I have on the high street is not really knowing if I’m buying something they would like or in the case of buying for a nephew or niece whether they already have it or not.
But online that issue goes away – you’re only a quick PM or DM away from an answer. So no more toys that miss the mark or which the parents wish you had asked about first.
So we’re always glad in the Seller Dynamics team when we sign up an online toy retailer – and it always gives us an excuse to browse through the latest Lego Technic construction sets or check out the latest Scaletrix cars. So we were chuffed to bits when Kerrison Toys came aboard to sell Toys using Seller Dynamics – cool.
The UK Toy industry might surprise you – it’s not as seasonal as you might think. Our love of toys at Seller Dynamics is shared by the Great British public all year round. Theres a great set of statistics here on the Toy World site – December accounts for 23% of Toy sales – not as high as you might have first thought. But that said almost a quarter of your business in one month means you have to be stocked up and ready to man the sleighs.
Anyway must dash I’m off to buy a Train Set for errmm…. me?
Our full post on Kerrsion Toys joining Seller Dynamics here.