The UK e-commerce industry is celebrating its most successful Christmas ever after millions flocked to online to take advantage of the numerous great savings on offer over the festive period. Boxing Day proved to be the busiest day EVER for UK e-commerce with a record 113 million visits to online retail sites. What made this stat all the more incredible was that the Boxing Day surge followed two huge online shopping days with e-retailers receiving 84 million visits on Christmas Eve and 107 million visits on Christmas Day respectively!

From a Seller Dynamics perspective, this can only be seen as good news. With more and more consumers partaking in internet shopping, this changing behaviour indicates that more and more organisations will look to make a stronger presence in the e-commerce market. This is where we can help out by placing merchants on multiple marketplaces and reducing their workload through our automated dynamic pricing and stock features. By the time that Christmas comes again business owners can have the best of both worlds by closing their high street stores in order to spend time with their loved ones yet not miss out on any sales opportunities by selling online to millions of bargain hunters.

Looking for bargains over Christmas has become something of a cultural norm and again online sales over this time increased heavily on the previous year the following stats indicate:

Christmas Eve online visits: +86%

Christmas Day online visits: +71%

Boxing Day online visits: +17%

What can be assessed from this figure is that while Boxing Day has traditionally been regarded as a big shopping day, e-commerce has changed purchasing habits on Christmas Eve and Christmas Day; traditionally dates when most businesses would close. E-commerce has enabled retailers to start their “Boxing Day Sales” earlier than in the years of only brick & mortar shopping. The window of opportunity for bargain hunters has grown significantly and it’s no secret that the internet has changed Christmas. While Christmas is seen as a time for family and friends to be together, the increasing popularity of smartphones and tablet devices present more opportunity for people to shop on Christmas Day. Ironically enough, these devices are the very things that proved to be the best selling items over the holidays, which suggests that we will see an even greater surge in online shoppers over the coming 12 months. John Lewis almost proved to be as popular as St Nicholas this Christmas after its impressive e-commerce strategy contributed to sales growing by 44% over a five week period. Seller Dynamics’ partner Amazon was able to boast about receiving the most visitors on Christmas Day with eBay –another partner of Seller Dynamics- coming a close second. Big businesses weren’t the only winners as Amazon Marketplace traders saw holiday sales on a whole rise by a whopping 40%!

From everyone at Seller Dynamics, we hope you had a great Christmas and a wonderful New Year and if you haven’t already listed your business on an online marketplace, please get in touch and we’ll make sure that you’re fully prepared to reap the rewards of the online shopping rush next Christmas!

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